a href=http://store.cityboyzfashions.com/ben-sherman2.html target=’_blank’Ben Sherman/a was an independent young man who grew tired of his life and changed his name from Alfred Benjamin Sugarman. With the name change also came the creation of his company, a href=http://store.cityboyzfashions.com/ben-sherman2.html target=’_blank’Ben Sherman Clothing/a. He started his company in Brighton, England in 1963, and created what is now known as the Oxford button down shirt. Within six years, the company was growing and was moved to Northern Ireland and expanded as a result of the increased sales of the popular button down shirt. It is this Ben Sherman Shirt and a href=http://store.cityboyzfashions.com/ben-sherman2.html target=’_blank’Ben Sherman Shoes/a that began as an alternative to the styles of current times and the innovations of the future.brbrThe young men of England wanted to have a look far from their parents, and thus created the Mod fad of the 1960’s. The Ben Sherman shirt was selected by this trend setting group, but it was also associated with other subcultures including skinheads, and of course the music business. A new look started among hipsters, who wore Ben Sherman Shirts with suits, torn jeans, or boots. This began the association of Ben Sherman with rebellious youth, but it was the Beatles, the Who and the Rolling Stones that forced the brand to break into the music business.brbrBen Sherman expanded again in the 1970’s to incorporate all forms of clothing. The line began manufacturing casual menswear and became one of the biggest manufacturers of casual menswear in the United Kingdom and North America. It was during this decade that the punk generation grabbed hold of the Ben Sherman clothing line and remade it to be their own. The look moved into the music world, and through it all became a staple for young musicians and younger generation, since the expansion of Ben Sherman in the 1970’s had also included the creation of a boy’s clothing line that was an immediate smash.brbrBen Sherman was also quickly adopted by the Ska bands of the day that were taking over the music genre. The clothing was constantly worn by those on the edge of society and the rebels. The punk scene dwindled down but the clothing line was still the working man’s clothes. The roots of the Ben Sherman clothes remained intact as the evolutions of the fashion world continued.brbrIndie bands of the 1990’s were constantly clad in Ben Sherman clothes. Bands like Oasis helped the line to stay entrenched in music and the rebel movement of the youth. The fashion stayed very hip with the working man and the young and Ben Sherman was the preferred clothes for many youth of the day.brbrBen Sherman is constantly changing, but evolving with the times. Women’s lines, fragrances, and many other items have recently been added to the roster. The one thing that Ben Sherman does not sway from is the core of their company, the Ben Sherman button down shirt. The original shirt is an portrait of history and the image of pure rebellion for the youth of the today and the future.br