Lots of musicians feel that getting signed by a recording contract is the ultimate goal. While in some cases this is true, generally it starts a bunch of new problems.
Contracts are just advances of money given to you that need to be paid back. If it doesn’t sell to expectation you still have to pay the money back somehow. Music companies are a business and they are there to make money not lose it. It is no different than going to a bank and getting a loan to market your music your self, except the recording companies have the methods to make the product sell, get airplay and distribute the product throughout the country or even the world. Recording companies loan you the money to make the music and get their money back by distributing it. Typically artists make a small fraction on CDs- most of the money comes through merchandise and tours.
If you can get a recording company to get behind your music, that’s good. But beware of recording companies who try to influence and change your sound, often to the point of rewriting your songs and even changing members of your band or, worse still forcing you to record songs made by other peoples.
Here are some horror stories that can happen to musicians who get signed and think they are on their way to fill stadiums around the world.
Getting shelved!
A band gets signed; get some money advanced for recording. The songs are recorded and completed but the record company ‘shelves’ your act and you never sees the light of day but you can’t take your product anywhere else because you are already signed. Often you can’t even play live gigs without giving a % of your performance fee to the record company. This happened to Billy Joel who waited his five year contract out playing in piano bars.
The song gets changed.
After you write a song, the company usually comes in with their own producer and rewrites your work.” You started to make a hard rock album and you end up with a rap album with all your instruments removed and samples replacing them. You thought you were Metallica only to end up like Jack Johnson. Then you have to go and promote something you really hate and your product is no longer recognizable.
Where did all the money go?
Beware the big advance of money, to make and promote your music. If it doesn’t sell you will have to pay the money back, with interest, just like the banks. How do you pay the record company back? Live gigs, touring, radio shows, shopping centres etc for the next ten years. How do all those artists who make millions of dollars end up bankrupt? All the bills they didn’t know they had to pay. While they had a lot of fun, their money was overspent.
Where did my band go?
Quite often musical differences between band members and record companies are solved by replacing any member of the band who doesn’t agree with them. The company will try to get work for artists and players who are already signed. Quite often you will find all your guitar player’s work re-recorded by the studio guy or producer to fit in with the label’s sound or smooth over tensions within the band.
I thought I was a musician not a pop star.
Increasingly recording companies are trying to “cross media” any act in anyway they can. They will market you anyway they can, and they will get you to do things to increase your and their exposure any way they can. The company may make you do commericals or appear on American Idol. Most recording companies are part of large corporations. Most musicians have a short shelf life so companies want to maximize their profit now before the public listens to the next big thing. (We’ve all heard of the sophomore slump!)
The music industry is more interested in the business than the music. Try to go independent if you can, market yourself on the web at sites like Axebay and build your own presence in the world by networking in its guitar forums. The more success you have the beginning the more bargaining power you have to get what you want. If you do get an offer, get a good lawyer. You don’t want to waste five years in piano bars.